Reebok - Amir Khan
On Saturday 14 March 2009, WBA World Light Welterweight Champion Amir Khan took on Mexico's former three-time world champion Marco Antonio Barrera. Following a couple of defeats, it was a must-win fight for the former Olympic silver medallist from Bolton. Expectations were high.
Reebok asked us to create a rich-media website where Kahn's fans could follow his build-up to the fight. Our solution immersed them in his world. It gave fans exclusive access to Khan's training camp, from the punishing workouts to live social media feeds, as well as a kit shop and the chance to win tickets to the fight itself.
One of the most exciting features was the Shadow-Boxing point-of-view video. This put fans in the ring with Khan, giving them a frightening insight of what it's like to be on the wrong end of his blisteringly fast fists. If only Barrera had watched, it might have spared him the fifth-round defeat!
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