How we do that thing we do

Results are more important to us than anything else. Whether it’s the amount of people who come to your site from an online advert, or the amount of people that make a purchase as a result of the products on your site, there’s no substitute for hardcore, tangible figures.

Web analytics measures the performance of your website in a commercial context. This data is typically compared against key indicators for performance, and used to improve a web site or marketing campaign.
We install Google Analytics on all the sites will build as standard, our expertise allows us to monitor website traffic and to improve customers journey’s by analysing the statistics and making changes to improve the performance of your website to increase sales or to increase users making specific targeted actions e.g enquiries or signing up to the website.

We also offer training in Google Analytics for our clients, so that you can fully understand what your site traffic means.

We pride ourselves on offering the best solutions for our clients. We can produce custom built Content Management systems to meet your requirements. Functionality is important on a website and our experienced developers can help our clients create the best solutions possible.

We can also offer bespoke or off the shelf solutions to meet our clients requirements.

We make sure our content management systems are easy to use and can be updated by any users no matter how technically adept. We help make our clients lives easier so they can update their own website quickly, efficiently and more cost effectively.

Email marketing is a form of direct marketing which we help our clients maximise the potential and ease of e-mail to reach their customers more effectively.

We help you build great emails that encourage new customers, or encourage repeat business from existing ones. We specialise in custom made e-mails and we can work with your business to fit your brand image and customer audience.

We can help our clients improve open rates of e-mails and give them the statistics that matter to help them improve their email marketing campaigns.

We can also just be involved with creative and build if you already have a delivery system in-house. Or we can do the whole thing from creative, build, test, delivery to performance.

Mobile is becoming a more popular marketing medium as new technology is making it faster and easier to access the internet on our phones. The arrival of 3G allows for mobile optimised web pages to load within a few seconds, almost equivalent to broadband internet access. As WIFI becomes more commonplace in public spaces too like cafes and hotels, mobile internet is easier and far cheaper than it has ever been.

In terms of marketing, text and picture messaging (SMS / MMS) are still being used to introduce advertisers to mobile, almost as a taster for everything else mobile has to offer. However, this is gradually beginning to change as mobile advertising develops and people become more aware of what the medium can be used for. 

We help our clients make the most out of this exciting and fast paced digital medium by recommending the best way to use mobile technology and how to deploy it.

Search engines like Google love websites that are regularly updated with fresh, well written, keyword-rich content. People will be able find websites more easily if your content is good. We specialise in optimising sites for the web, we make sure that people are looking at your site, by getting visitors to your site. We can provide Pay per Click campaigns and work with you to target specific niche areas of the web to generate key traffic towards your website.

We can help our clients improve their ranking in Google and make sure their content is good. We specialise in giving businesses good content whether it be creating a blog or improving copy we can offer a great service giving them rich search engine content.

Usability is at the forefront of everything we do, when we are designing a website we always have the user journey in mind. We ensure all our websites are easy and user friendly for customers and clients. We make sure our websites are WC3 compliment for accessibility on the web. Our web sites always have the customer in mind, we work with our clients to make sure we offer the most user friendly site we can, to ensure customers can take desire actions to make a purchase simply or sign up quickly and easily.

All our websites start out on a sketch pad then move onto wireframe. We have found this to be the best way to focus on usability and customer journey.

Here at Exstatik we love Viral Marketing. Who can ever forget the Cadbury’s Gorilla Drumming along to Phil Collins? We work with ours clients to create an engaging and interactive Viral Campaign that will wow potential customers or entice existing ones. With our knowledge and experience we know what makes a good viral campaign. 

Word of mouth is key when it comes to Viral Marketing. We understand how to get your campaign noticed whether it be making the most of Facebook or Youtube our creative team can produce a viral campaign that fits your brief and will be remembered by the people who see it.